Website re-design intends to demonstrate that accountants can have personality. screenshot thumbnail

Fairfax, VA August 15, 2011 – Georgen Scarborough Associates PC (GSACPA), a Vienna-based Accounting firm, recently launched a new website designed and developed by the Katalyst Creative Group (KCG). The comprehensive re-design also incorporated a strategy for re-branding their company.

Kathy Georgen, one of the principals with GSACPA stated, "We wanted a website that reflects both the quality of our work and the personality - the fun - of our firm, rather than being seen as an office full of 'bean counters.'"

Maintaining the company’s existing logo, the new design a fresh look and color palette along with custom content to emphasize the personal side of the business while capturing the quality of their work. The new site clearly conveys their full spectrum of services while building an expectation of Georgen Scarborough as a place with personality and professionalism. The community involvement of GSACPA was also highlighted.

After deployment of the site, Georgen told KCG, "We love it and so do our clients!" In fact, within hours after the initial launch, she received her first notification through the automated response form in the Contact Us section.

Learn more about the website

The Katalyst Creative Group (KCG) is a full-service website development company located in Northern Virginia. Bringing together three communications veterans who have integrated their core strengths in website development, graphic design and content strategy, KCG offers small and medium-sized companies the experience and talent you normally get from a large marketing agency in an agile boutique-styled approach. KCG also offers Search Engine Optimization (SEO), Logos and Branding, along with print design and content services to ensure that a company's visibility and value is maintained.

To learn more about Katalyst Creative Group you can visit their website at