Want to attract visitors to your site? Content marketing is a great strategy.

No matter what industry you represent or what clientele you serve or whether you are in the business-to-consumer or business-to-business arena, you have a treasury of information you can share. You possess a new type of currency to invest in your company’s marketing campaign.

By sharing what you know with others – especially when you are offering quality content that is well written and well presented – you can place yourself among the leading subject matter experts in your field.

While you may not want to give away the recipe to your “secret sauce,” there are plenty of other informational pieces that you may be able to share. With this trend toward putting more emphasis on content development, now is a good time to learn more about it.

Katalyst Creative Group is releasing Content Marketing, a free white paper addressing this important need for growing businesses. This white paper explores the types of content that will really attract visitors to your site and keep them coming back for more.

The Katalyst Creative Group (KCG) is a full-service website development company with offices in Northern Virginia and Dallas/Fort Worth Texas. Bringing together three communications veterans who have integrated their core strengths in website development, graphic design and content strategy, KCG offers small and medium-sized companies the experience and talent you normally get from a large marketing agency in an agile boutique-styled approach. KCG also offers Search Engine Optimization (SEO), Logos and Branding, along with print design and content services to ensure that a company's visibility and value is maintained.

Download the free white paper at Content Marketing.