Katalyst Creative Group Blog: The Power of Three

Once you have your basic keyword research complete, you are then ready to take a look at your competitors. Competitor analysis is the process of deconstructing a competitor’s online marketing strategy to discover their strategies and techniques for ranking well.

A successful SEO campaign will always start with a solid foundation built on quality research. Ideally, you will do two types of research at the beginning of any SEO campaign: Keyword Research and Competitor Research. This week we are going to take a look at Keyword Research, which forms the primary foundation for optimizing your website.

Search engines such as Google will use over 200 factors in determining what pages to show for a given search. While they are very secretive over the exact factors they use and how much weight they give to each one, they provide clues as to what they deem most important.

We’re going to begin a short series to help you learn more about search engine optimization (SEO). SEO is a critical component to any website that depends on traffic from search engines to grow and expand its reach. This is especially critical for businesses that depend on a steady flow of traffic to sustain their pipeline. Today, we’ll look at:

As we’ve learned, branding is not what we say it is; it’s public perception. Great brands understand the power of design. The brands that usually come to mind are Nike, Target, Coca-Cola, Disney, Starbucks. And certainly they bring creativity and design to everything they do, far beyond their websites. All of the ways customers experience your brand are called touchpoints. We are going to wrap up this series on branding by talking about some of the other touchpoints to pay attention to that can round out the brand experience.

In creating a branded website, there are a few things like your logo, tagline, and a call to action that need to be incorporated. But there are a few other things you may not have thought too much about. Choose an effective domain name, use a website email address, create a favicon, include social media links, use tools to streamline your customer’s process of doing business with you, and start a blog. Use these tools to employ consistency and repetition in branding your company through your website.

In the first post of this series we talked about what a branded website is and why it’s important. Now we’ll get into some guidelines for creating a branded website.

A website provides the opportunity to communicate a lot about a company. While products and services may be the first things that come to your mind, the essential components are actually:

Great news for businesses running their website with Joomla! The brand new version of Joomla – Joomla 2.5 - was released on January 24. Joomla 2.5 offers many improvements and is very exciting to the Joomla community. However, this creates a decision point for website owners currently running on older versions of the platform. Should you upgrade now or not?

So, we’re going to explore that question and help provide you with the information you need to make a sound business decision. Here is what we’ll explore:

Every company needs a website, but the really successful sites are usually well branded.

• What does that mean?
• What are some guidelines to branding a site?
• What tools are available to do so?
• How do you tie it all together to create a successful branding of your company?

In this next series of posts, we’ll attempt to answer these questions and hope it will help you understand how a great online presence is essential to growing any business into a great brand.