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Thoughts about Website Development, Content Strategy, SEO, Design and Branding

We invite you to visit our blog regularly. We'll share some thoughts about growing your business. We'll look at developing your website, approaches to your content, optimizing for search engines, design considerations, and the impact of branding. We also want to write about other things we think you will enjoy reading. Feel free to leave your feedback, we enjoy hearing from you.

The new year is fast approaching and if you haven’t done so yet, now is the time to review your goals from this year and plan for the coming year. Ensure that your website strategy supports those plans and goals. Whether you started your site by setting goals or not, now is a great time to take another look.

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We’ve all experienced it. You know what I’m talking about. Slow loading pages! It can be so frustrating. I like to think I’m a patient person, but not when it comes to viewing web pages. If a page takes more than a few seconds to load, I’m outta there... on to greener pastures. Apparently, I’m not alone. According to a 2012 infographic from the Online Graduates Programs, around 25% of people say they would abandon a webpage that takes more than four seconds to load. Are you losing visitors due to slow loading pages?

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This week’s post isn’t one of those “earth shattering, mind-blowing, if you don’t do it all is lost” kind of posts. Really, it is one of those basic, good-to-do type of posts that can help you keep your site in tip-top shape and make sure your site visitors have a great experience. What are we talking about? Cross-browser testing. Cross-browser what? What is that? Well, let’s take a look.

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This Saturday 11/16, I attended a really special event – something I did a simple rush invitation and program for. The event was called “A Bugle Call Remembered: Taps at the Funeral of President John F. Kennedy.” More than 100 buglers gathered to play Taps in remembrance of this 50th Anniversary.

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Meta descriptions are a hidden - yet important - jewel in your webpage. While the search engines don’t use them in ranking your page, the search engines will often display them as a part of the search results page. Think of them as a mini-advertisement that can greatly improve or harm user click-throughs to your site. In today’s post, we’ll talk about what meta descriptions are, what they look like, and some important considerations in how to optimize them.

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As any SEO expert will tell you, your title tag is one of the most important on-page SEO elements for your webpage. Why? The title tag tells the search engines what your page is about and can be a big factor in a web searcher clicking on your site instead of someone else’s. In today’s post, we’ll talk about what title tags are, what they look like, and some important considerations in how to optimize them.

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We’ve touched on the importance of local search listings in a previous post. This week we’re going to provide a practical tool to help you keep your local search listings consistent and make it easier to do the updates.

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If you're following along with our "Love Your Website" series, this one is really easy. You should test your forms on a regular basis. If customers or prospects are trying to contact you, you need to be sure that your forms are working, so that their messages get through.

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Have you ever clicked on a link and gotten this ugly error message: saying “This page cannot be found?” How did you respond? If you are like many people, you got a little frustrated, hit the back button and went to a different website. If you are the website owner, that kind of sucks for you, because that represents lost business and maybe even a little lost reputation.

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Blogging is an important component for maintaining a healthy and growing website. When you add to your blog regularly, the posts provide new and relevant information. Keeping your site fresh will:

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