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Thoughts about Website Development, Content Strategy, SEO, Design and Branding

We invite you to visit our blog regularly. We'll share some thoughts about growing your business. We'll look at developing your website, approaches to your content, optimizing for search engines, design considerations, and the impact of branding. We also want to write about other things we think you will enjoy reading. Feel free to leave your feedback, we enjoy hearing from you.

Katalyst Web Alerts can be a great value to you and we want you to have them as a free gift to help your business grow. We thought we’d take a moment to give you a little background on what they are and why we created them.

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Why is keeping your content management system (CMS) up-to-date so important? We’ve touched on this in previous posts. But the short answer is Security, Security, Security! Of course, it also helps to keep up with bug fixes and new features. Those are definitely benefits. But if you really want to protect your site from hackers, the first and most important step is making sure you are applying all of the security updates. You need to update both the core system as well as any extensions. Fortunately, if you are using a current version of Joomla or WordPress, it is usually a pretty easy job.

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I had an enlightening and eye-opening experience the other day I thought I’d share with you. It was one of those light-bulb moments, you know, where something suddenly becomes clear.

I was sitting in a hospital waiting room checking email on my iPhone and talking to another guy who happened to be a police officer. As I was talking to him, I was looking through my server emails at the most recent hack attempts.

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The first item on the list is the daily task of responding to customer prospect inquiries that have come through your site. If your website is performing as it should, you will be getting inquiries. You’ve invested a lot in your website performance with a goal of building a relationship with your prospects. An inbound inquiry is a valuable opportunity. Treat these inquiries with respect and respond promptly.

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Believe me, the last thing you want to do is wake up one morning and discover that your website crashed and you have no backup, no way to get back, no way to retrieve all of those files. You have to start all over. NO fun! And NO good for your business! Maybe your web host provider has a backup... maybe your web developer has an old copy that doesn’t have the recent changes... Maybe. But do you want your business riding on maybe? Join us as we explore some easy ways to backup your website.

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In our previous blog post, we reported that one of the MOST CRITICAL components to any successful website strategy—is ONGOING WEBSITE MAINTENANCE. To make it easier for you to get the most from your investment, we’ve developed a checklist of regular maintenance tasks to follow. Be sure to look for our recommendations on each item and download a handy copy of the checklist.

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Recently, the Town of Herndon hired an agency to help them re-brand, positioning the town for a time of growth and change with the arrival of the new Silver Line Metro stop. One of the many ways the town is getting ready is by reaching out to developers to bring new energy to the historic downtown area.

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According to a recent article in the New York Times, security experts say that there are two types of companies in the U.S.: those that have been hacked and those that don’t know they’ve been hacked. In last month’s post, we discussed five basic security precautions that can help keep you from becoming a hacker’s next “low hanging fruit.” But what if you have already been hacked? What do you do? Join us as we take a look at ways to know if you’ve been hacked, how it happens, and what steps to take in getting your site running again.

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As a business owner or operator, do you often need to:

  1. Gain a new perspective on a problem you face?
  2. Discover better and more sustainable ways to do things?
  3. Refine a process or improve team dynamics?

Nature’s surprising role

The discipline of studying nature's designs and applying those lessons to solve problems is known as biomimicry. For example, you've probably heard that Velcro was inspired by an observation of burrs sticking to dog's fur and clothing of inventor George de Mastral.

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In last week’s post, we discussed the massive WordPress attack and some common reasons why hackers do what they do. Needless to say, no one likes to have their website hacked. So this week we'll focus some of the most basic precautions that can help keep you from becoming the next “low hanging fruit.”

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