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Thoughts about Website Development, Content Strategy, SEO, Design and Branding

We invite you to visit our blog regularly. We'll share some thoughts about growing your business. We'll look at developing your website, approaches to your content, optimizing for search engines, design considerations, and the impact of branding. We also want to write about other things we think you will enjoy reading. Feel free to leave your feedback, we enjoy hearing from you.

With last month’s major hacking attack on WordPress sites, I thought it would be appropriate to discuss website security. I know, I know... exciting topic, right? It isn’t too exciting until you’ve been hacked. So, stick with me for a few minutes and we’ll cover some of the basics to help keep you and your website safe.

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In the last post we discussed 5 reasons why website maintenance is critical to the success of your web strategy. You may be thinking to yourself, “Sure, I know keeping my website up-to-date is important. But who has time to keep their website updated?”

Can you afford not to keep it up-to-date? Let's look at another option...

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Is your website living up to expectations? Is it driving traffic and revenue for your business? Are you getting a solid return on your website investment? If you answered no to any of these questions, read on. This prescription may be just what the doctor ordered.

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Businesses are increasingly recognizing the importance of a quality website in reaching their customers and achieving their marketing, sales and business goals. Partnering with the right web design firm makes a huge impact in the success of your online strategy and in getting your desired return on investment.

We have developed a blueprint for how we have created Katalyst Creative Group to best meet the needs of small and medium sized businesses. We hope this helps you as you consider which firm to help you with your online strategy.

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Recently the Dulles Regional Chamber of Commerce held the first annual Innovate Conference and we were brought in to help brand the event. I thought I’d take a moment here to reflect on the experience, how the elements came together and to highlight the importance of branding events.

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So, you've decided its time for a new website. Doing a little bit of homework before you talk to your web designer can make a big difference in how your web project goes. Here are 10 questions to ask yourself to help have a more successful website project

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I have always been fascinated by the way great design can have a huge impact on the way the world works. Recently, JP Morgan predicted that sales of the iPhone5 could add between 0.25 percent and 0.5 percent to fourth quarter annualized GDP growth in the United States.

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You’ve worked on your search engine optimization (SEO) and maybe you’ve tried some pay-per-click advertising, but if you haven’t optimized your site for conversions, you’ve left out a critical piece of your website strategy. What good is it if your traffic is up but prospects leave your site right after they arrive? You’ve got to get your visitors to take the desired action. Here are a few tips to help you with conversion optimization.

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It is no longer a question of if social media affects search engine optimization, but how? Unless you’ve been under a rock for the past few years, you have seen social media grow into increasing importance and near ubiquity. From the early days of My Space to the meteoric rise of Facebook, LinkedIn and Twitter to the recent new comers such Pinterest, social media is here to stay. But the question is how does it play into your overall SEO strategy?

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As we discussed last week, it is critical to not only track your website statistics, but also put that data to use. One of the most popular website analytics packages available is called Google Analytics.

This week, we’ll give you a quick primer in Google Analytics terminology to help you understand the basic terminology to help you make sense of what you are looking at.

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