RSS icon

Thoughts about Website Development, Content Strategy, SEO, Design and Branding

We invite you to visit our blog regularly. We'll share some thoughts about growing your business. We'll look at developing your website, approaches to your content, optimizing for search engines, design considerations, and the impact of branding. We also want to write about other things we think you will enjoy reading. Feel free to leave your feedback, we enjoy hearing from you.

One of the most often overlooked components to your online strategy is your on-going SEO maintenance. It is common to think of SEO as a one-time project and it can be tempting to skip the maintenance. But search engine optimization is a gradual and strategic process. It is a way of life if you want to be successful online. Today, we will look at what it is, why it is necessary, and putting your traffic data to use.

Read More

As a locally oriented business, it is vital that you rank well in searches for your local area to reach your target market. To accomplish this, you want to look at a specialized form of SEO called “local search engine optimization.”

Read More

You always want to start your search engine optimization campaign with a solid foundation: a quality website with high-quality, relevant content. Optimizing your own website is often called “On-Site SEO.” But the story does not end here.

Search engines are always looking for clues as to the best websites for a given search. They look at not only the content and other important cues from the website itself, but they also consider “Off-Site” factors as well.

So, what are these “off-site” factors? Let’s take a look at three important areas: inbound links, local search directories, and social media engagement. Today, we’ll focus on inbound links and link building.

Read More

Once you have your basic keyword research complete, you are then ready to take a look at your competitors. Competitor analysis is the process of deconstructing a competitor’s online marketing strategy to discover their strategies and techniques for ranking well.

Read More

A successful SEO campaign will always start with a solid foundation built on quality research. Ideally, you will do two types of research at the beginning of any SEO campaign: Keyword Research and Competitor Research. This week we are going to take a look at Keyword Research, which forms the primary foundation for optimizing your website.

Read More

Search engines such as Google will use over 200 factors in determining what pages to show for a given search. While they are very secretive over the exact factors they use and how much weight they give to each one, they provide clues as to what they deem most important.

Read More

We’re going to begin a short series to help you learn more about search engine optimization (SEO). SEO is a critical component to any website that depends on traffic from search engines to grow and expand its reach. This is especially critical for businesses that depend on a steady flow of traffic to sustain their pipeline. Today, we’ll look at:

Read More

As we’ve learned, branding is not what we say it is; it’s public perception. Great brands understand the power of design. The brands that usually come to mind are Nike, Target, Coca-Cola, Disney, Starbucks. And certainly they bring creativity and design to everything they do, far beyond their websites. All of the ways customers experience your brand are called touchpoints. We are going to wrap up this series on branding by talking about some of the other touchpoints to pay attention to that can round out the brand experience.

Read More

In creating a branded website, there are a few things like your logo, tagline, and a call to action that need to be incorporated. But there are a few other things you may not have thought too much about. Choose an effective domain name, use a website email address, create a favicon, include social media links, use tools to streamline your customer’s process of doing business with you, and start a blog. Use these tools to employ consistency and repetition in branding your company through your website.

Read More

In the first post of this series we talked about what a branded website is and why it’s important. Now we’ll get into some guidelines for creating a branded website.

A website provides the opportunity to communicate a lot about a company. While products and services may be the first things that come to your mind, the essential components are actually:

Read More

Subcategories