RSS icon

Thoughts about Website Development, Content Strategy, SEO, Design and Branding

We invite you to visit our blog regularly. We'll share some thoughts about growing your business. We'll look at developing your website, approaches to your content, optimizing for search engines, design considerations, and the impact of branding. We also want to write about other things we think you will enjoy reading. Feel free to leave your feedback, we enjoy hearing from you.

Great news for businesses running their website with Joomla! The brand new version of Joomla – Joomla 2.5 - was released on January 24. Joomla 2.5 offers many improvements and is very exciting to the Joomla community. However, this creates a decision point for website owners currently running on older versions of the platform. Should you upgrade now or not?

So, we’re going to explore that question and help provide you with the information you need to make a sound business decision. Here is what we’ll explore:

Read More

Every company needs a website, but the really successful sites are usually well branded.

  • What does that mean?
  • What are some guidelines to branding a site?
  • What tools are available to do so?
  • How do you tie it all together to create a successful branding of your company?

In this next series of posts, we’ll attempt to answer these questions and hope it will help you understand how a great online presence is essential to growing any business into a great brand.

Read More

In the 1989 film "Indiana Jones and the Last Crusade" you may remember the scene where Indiana Jones and his captors encounter the Grail Knight. They find him in a hidden cavern after passing through a number of tests. In that cave they find the object for which they have all been searching - the Holy Grail - sits among the many other chalices on a stone shelf. The Knight merely says to them, "Choose wisely."

These same words can be said regarding the types of content you can choose to place on your website, on your blog or other social media sites, and in print. Choose wisely!

When making your final decisions, here are a few things to consider.

Read More

Case Study: The Merriam Webster Dictionary defines a case study as "an intensive analysis of an individual unit (as a person or a community – and, may I add, 'thing') stressing developmental factors in relation to environment." In the world of marketing and content management, this simply means a detailed analysis of a company, project or item that describes its earlier state, explains the factors that lead to failure or success and then documents the result.

For business professionals, the Case Study is one of the best ways to really demonstrate for clients and potential clients that you know what you are doing. In today's business climate, case studies are critical pieces that are very popular and eagerly devoured. That's also why there are so many of them out there.

Read More

You've seen this type of article a lot, I'm sure. Readers Digest, for example, is full of them. This is the "Five Essentials…" "Seven Secrets for…" or "Ten Tips About…" type of article that gives you some key points you need to remember about something.

A Tips piece is the kissin' cousin to a How-to article. It provides some practical information that people can use in everyday life. Just like the its cousin, the Tips Piece is normally not time sensitive and can be written at your leisure.

Read More

Go to any bookstore and you'll find huge sections devoted entirely to How to, Self Help and Do It Yourself. In addition you'll find "Dummies" books on any number of issues from Advertising to Zune mp3 players. Publishers know that people are always looking for information on how to get things done and done well.

Read More

One of the best forms of content for building readership is the "News Flash." This is an article based on some major event that just happened - whether it's positive or negative. Think of some old movies where you saw the paper boys holding up the latest edition yelling, "Extra! Extra! Read all about it! Man bites dog!"

Read More

Now that you know a little more about content development and content management, it’s time to move on and see what kind of content you should include on your site to maximize benefit.

Content can be presented in a number ways - basic website page content, white papers, press releases, blog entries, video and/or audio clips, etc. Selecting the best medium will be the subject of a future series of articles. For now, we would encourage you to think about these articles as good material for your blog or news page, which needs fresh material all the time.

Read More

Today we're going to begin a six part series on Content Marketing, particularly looking at the types of content that will really attract visitors to your site and keep them coming back for more.

Read More

Be sure to include a call to action. Encourage your visitors to call, or email, or participate in an upcoming event. You want to be warm, inviting, and welcoming to your visitors. Provide them with a way to connect to you and then ask them to connect.

Read More

Subcategories