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Katalyst Web Alerts can be a great value to you and we want you to have them as a free gift to help your business grow. We thought we’d take a moment to give you a little background on what they are and why we created them.

A little background...

In the early days of the web, it was enough just to have a website. The successful strategy was really, “Build it and they will come.” Back then, websites were basically static, online brochures that never changed. That really worked in the early days. But as the web evolved and grew, it became a real challenge to get traffic.

Websites have gotten ‘fancier;’ technology has constantly been changing and opening up new possibilities; open source content management systems like Joomla and WordPress have been bringing businesses amazing capabilities previously only available to large corporations spending hundreds of thousands of dollars; search engines have grown incredibly and have become the major source of web traffic… Businesses have learned that they could drive huge portions of their revenue using their website.

Fast forward to today… It is no longer enough just to have a website. Search engines analyze websites using hundreds of different factors. Is the site providing quality content that is relevant and fresh? Big, big plus. Has the site sat stagnate for months at a time? Big, big minus. Has the site been hacked? Big, big, big minus. And on and on.

So, here we are creating beautiful websites with all sorts of features and training clients on how to update their websites, etc. But as we look back we notice that often the websites aren’t getting updated. Small business owners struggle to keep on top of their websites and keep them fresh and up-to-date. The task just seems too daunting, too much to keep up with given everything else on the owners’ plates.

We struggle too...

We get it. And to be honest, we struggle too. Sometimes we have felt like our own website was the cobbler’s children. But we realized that if we invest just a little time each week, we could keep things fresh, help keep our website driving traffic, and stay on top of things. So we started thinking: How can we help other website owners do the same? Given today’s Internet environment, we felt it critical that we reach out to other small business owners about how to keep their website up-to-date.

We started by creating a simple checklist of the tasks involved in really growing a website. We broke it up into things to do each week, month, and quarter as well as the once-a-year stuff. But then how could we help you actually use the checklist? That’s where the idea for web alerts came in. The alerts are a short list each week sent via email to help you keep on top of the handful of basic items needed for that week. Each item also links to a blog post with more details and ideas about that item.

We call them the “Katalyst Web Alerts”.

There is no obligation if you sign up and you can unsubscribe at any time. These tasks, if done regularly, will really help you to grow your website and realize a greater return on your website investment.

We would love to hear your feedback on this idea or other ways that we can help you grow.

If you would like to sign-up, you can sign up at www.katalystcreativegroup.com/webalerts.

When you sign up you’ll receive both our FREE Website Maintenance Checklist and our Special Report on Website Maintenance: Love Your Website, Love Your Results. ($39 value)

Any questions?

Please feel free to call us and we’ll be happy to explain further. Or, contact us to schedule a check-up on the health of your website.

Thank you. We appreciate working with you and value your business.

Don Cranford