The third in a series of seven essential secrets of a successful web presence

focus - looking glassSites need substance and your target audience should drive content you provide. What is important to them? What do they need to know? What are they looking for on your site?

Do you have a desire for new customers? Include customer testimonials, pricing plans and what really makes you stand out from the competition.

Would you like to draw continuing revenue from existing customers? Maybe there’s something new you have done since they came on board. What have they missed? Tell them about it.

Are you concerned about customer service? Add multiple ways for the customer to reach you. Perhaps you can find a way for them to track the status of their orders online? Think about providing online support such as a knowledge base or how-to videos.

Remember: content is king but your clients are the kingdom!

Next: The fourth secret - Express Your Inside Reality