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The following articles are part of the Katalyst Web Alerts. The alerts are a short list sent each week via email to help you keep on top of the handful of basic tasks suggested for the week, the month or the quarter.

Think of our alerts as the "Maintenance Req'd" light that goes on in your car. Katalyst Web Alerts tell you it's time to give your website some love.

Have you ever clicked on a link and gotten this ugly error message: saying “This page cannot be found?” How did you respond? If you are like many people, you got a little frustrated, hit the back button and went to a different website. If you are the website owner, that kind of sucks for you, because that represents lost business and maybe even a little lost reputation.

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Blogging is an important component for maintaining a healthy and growing website. When you add to your blog regularly, the posts provide new and relevant information. Keeping your site fresh will:

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Why is keeping your content management system (CMS) up-to-date so important? We’ve touched on this in previous posts. But the short answer is Security, Security, Security! Of course, it also helps to keep up with bug fixes and new features. Those are definitely benefits. But if you really want to protect your site from hackers, the first and most important step is making sure you are applying all of the security updates. You need to update both the core system as well as any extensions. Fortunately, if you are using a current version of Joomla or WordPress, it is usually a pretty easy job.

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The first item on the list is the daily task of responding to customer prospect inquiries that have come through your site. If your website is performing as it should, you will be getting inquiries. You’ve invested a lot in your website performance with a goal of building a relationship with your prospects. An inbound inquiry is a valuable opportunity. Treat these inquiries with respect and respond promptly.

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Believe me, the last thing you want to do is wake up one morning and discover that your website crashed and you have no backup, no way to get back, no way to retrieve all of those files. You have to start all over. NO fun! And NO good for your business! Maybe your web host provider has a backup... maybe your web developer has an old copy that doesn’t have the recent changes... Maybe. But do you want your business riding on maybe? Join us as we explore some easy ways to backup your website.

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