Blogging is an important component for maintaining a healthy and growing website. When you add to your blog regularly, the posts provide new and relevant information. Keeping your site fresh will:

  • encourage visitors to stay awhile on your site and to return again and again;
  • provide the original, quality content that search engines love;
  • and increase your website content – the more content your site has, the more chances it has of being found by the search engines.

Adding links from your blog posts to other pages within your site is also a great way to improve your ranking in the search engines. The more links you have going to a particular page (within your own website), the higher that page will be ranked. For example, if you have a lot of blog entries going to your services page, it would help boost the ranking of the services page. (This is known as an internal link.) And anytime another site links to any of your blog posts, that would be considered an inbound link. Search engines love both inbound and internal links.

How Blogging Can Help Your Business

How Blogging Can Help Your Business

From infographic titled, “Blogging for Business, Blogging for Profit.” Click the image to view the complete graphic.

One of the strengths of blogging is that it can be used to communicate with your customers. It gives you a platform on which to share your expertise and establish yourself as a thought leader or subject matter expert. Encourage interaction, feedback and commenting and use your blog to establish dialogues. Blogging is also a great way to provide content for marketing, email newsletters, social media networks, and e-books.

Getting Organized

It can be difficult to keep up with blogging. But the search engines like it when there is new content posted frequently and regularly. When we lagged behind in our own blogging, we definitely noticed the difference in our traffic (i.e., our traffic went down when we didn’t keep up with our blogging.)

To really benefit from blogging, it’s best to post weekly or even more often. With some organization and planning, it gets easier to keep up. Here are a couple of our suggestions:

  1. Try creating a spreadsheet to contain content ideas and put a content calendar in place. This way you can schedule certain topics around events, holidays, or activities that your business participates in.
  2. Or try, as we've done, to create series of blog posts. You can take a subject and dig deep into different aspects of it, one post at a time. Entries can be short but to get the most benefit from an SEO perspective, we recommend at least 250 words per post.

What to Blog About? Consider Your Audience First

Blog topics can come from anywhere, but you need to consider your audience first. One of the beautiful things about blogs is that they are meant to be conversational. Naturally, you’ll want to talk about things that your customers are interested in or that you can offer your prospective customers. Give them nuggets of information, be authentic, and ask questions.

A few more tips

  • Consider the name of your blog carefully. Think about what people might do a search for when looking for the type of information you provide.
  • Make it easy for people to pass around your information, share it socially, and subscribe via RSS.
  • Keep it simple and focused.
  • Respond to comments quickly.

Blogging is definitely a worthwhile way to love your website. If you already blog, what are some of the challenges you face in posting on a regular basis? How often do you post? Can you tell us how it might be affecting your traffic?

Want to learn more about loving your website? Sign up for Katalyst Web Alerts and receive a copy of our handy website maintenance checklist!